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The Longevity Opportunity article
The Longevity Opportunity
As the global population ages, new consumer opportunities and markets will emerge. Every company sho
uld have a strategy for tapping into the needs, wants, and buying power of older customers.
May 27, 2019
When It Comes to Longevity, We Should Look to the East, Not the West article
When It Comes to Longevity, We Should Look to the East, Not the West
The longevity era has arrived—and it looks different to your grandparents’ generation.
May 27, 2019
Why Isn't Innovation Booming for Aging Boomers? article
Why Isn't Innovation Booming for Aging Boomers?
Baby Boomers (born between 1946 and 1964) have and will continue to reshape the population—we should
be reshaping business to meet their changing needs as they age.
Nov 13, 2017
Let People Choose How They Age article
Let People Choose How They Age
My mother lived well into her 90’s, beating her life expectancy by almost 40 years. Her generation f
ollowed an established life path—work at one job or career until retirement.
Nov 12, 2017
The Mixed Signals Businesses Send Older Workers article
The Mixed Signals Businesses Send Older Workers
I recently read an article in The New York Times about tennis great Roger Federer and how he, at 36
years old, is experiencing a
Dec 12, 2017
Solving the Longevity Wealth Crisis article
Solving the Longevity Wealth Crisis
The oldest age at which 50 percent of babies born in 2007 are predicted to still be alive in the Uni
ted States is 104, according to the Human Mortality Database, the University of California, Berkeley, and Germany’s Max Planck Institute for Demographic
Nov 12, 2017
Why Don't Businesses Thrill Older Customers? article
Why Don't Businesses Thrill Older Customers?
Global aging has largely been described as a story of more—more years of living and more older adult
s. Interpreters of this demographic trend rightly describe it as an opportunity for business.
Nov 12, 2017
Learning the Ropes Later in Life article
Learning the Ropes Later in Life
A growing number of people feel like an old carton of milk, with an expiration date stampe
d on their wrinkled foreheads. One paradox of our time is that Boomers enjoy better health than ever, remain young and stay in the workplace longer,
Nov 12, 2017
Where does your city rank? New Milken Institute index analyzes 359 metros to identify Best Cities for Successful Aging article
Where does your city rank? New Milken Institute index analyzes 359 metros to identify Best Cities for Successful Aging
Among the top tier: New York, Boston, Washington— and Provo
Apr 1, 2014
What's the Upside of Aging? A lot more than you think, says a new book from the Milken Institute article
What's the Upside of Aging? A lot more than you think, says a new book from the Milken Institute
LOS ANGELES -- An aging revolution is changing the world, demanding that we look at our older years
in a fresh way.
Jun 10, 2014
70+ Mayors sign Milken Institute "Best Cities for Successful Aging" Mayor's Pledge article
70+ Mayors sign Milken Institute "Best Cities for Successful Aging" Mayor's Pledge
LOS ANGELES – U.S.
Oct 16, 2014
Milken Institute Center for the Future of Aging Assembles Top Experts on Aging article
Milken Institute Center for the Future of Aging Assembles Top Experts on Aging
New Advisory Board Includes Respected Thought Leaders Committed To Change
Dec 1, 2015