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Why Isn't Innovation Booming for Aging Boomers?
Baby Boomers (born between 1946 and 1964) have and will continue to reshape the population—we should
be reshaping business to meet their changing needs as they age.
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article
Let People Choose How They Age
My mother lived well into her 90’s, beating her life expectancy by almost 40 years. Her generation f
ollowed an established life path—work at one job or career until retirement.
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article
Solving the Longevity Wealth Crisis
The oldest age at which 50 percent of babies born in 2007 are predicted to still be alive in the Uni
ted States is 104, according to the Human Mortality Database, the University of California, Berkeley, and Germany’s Max Planck Institute for Demographic
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article
Why Don't Businesses Thrill Older Customers?
Global aging has largely been described as a story of more—more years of living and more older adult
s. Interpreters of this demographic trend rightly describe it as an opportunity for business.
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