Latin America is undergoing a digital transformation, as technology rapidly democratizes access to financial services, healthcare, education, and commerce. At the heart of this shift is Mexico—home to a dynamic consumer base, a growing startup ecosystem, and increasing global investor interest. This session will explore how innovation is reshaping the region’s economic landscape and positioning Mexico as a key player in the global tech economy. From FinTech to e-commerce and AI-driven solutions, leaders will examine the opportunities and challenges in scaling disruptive technologies and the pivotal role of empowered consumers in driving sustainable growth.