In a world where consumer values are rapidly changing, the luxury industry stands at the epicenter of innovation. The pioneers of luxury have traditionally been artists, designers, architects, and visionaries; they have set the zeitgeist and framed the culture. AI, combined with other advances in technology, threatens to replace at least part of the role of the imagination. What value does the customer put on artistic versus AI-generated creativity? How do you build a brand in today’s tech-mediated environment? How will technology impact authenticity and craftsmanship? How will advances in technology shape the future of innovation and creativity?