Whether on the silver screen or streaming platforms, through song or script, the ability of artistic and creative expression to connect with billions of people around the world is a telling sign of humanity’s shared experiences and themes that are deeply relatable, no matter the language or geography. Over the last decade, Asian culture’s success in global pop culture and entertainment is a prime example of how stories and creative projects resonate with audiences beyond cultural niches or perceptions. What is the future of Asia in the global zeitgeist of music and entertainment? How can businesses and media outlets continue to promote Asia’s undiscovered artistic talent? How might creators seize on these opportunities? In this session, panelists aim to challenge preconceptions and offer a more expansive vision of creative excellence.