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From the Pepsi Challenge to AI: The Evolution of Marketing (Invite only)

Friday, February 04, 2022
From the Pepsi Challenge to AI: The Evolution of Marketing (Invite only)
2022 South Florida Dialogues
2022 South Florida Dialogues

From the Pepsi Challenge to AI: The Evolution of Marketing (Invite only)

Friday, February 04, 2022
3:30 PM - 5:30 PM
John and Diane Sculley Residence - 1214 North Ocean Boulevard, Palm Beach
To date, marketing has relied on "internet age" tools to gain insights to reach customers. Going forward, big data and scaled analytics, coupled with AI and ubiquitous mobile networking will dramatically reduce the cost of customer acquisition, exponentially increase product traction, and allow sellers to massively grow their customer bases. Bots will gather data from every device conceivable—from consumer electronics to mundane municipal beacons like traffic lights—to transform consumer and B2B markets. This panel explores how AI and automation stand to alter lifestyles in unprecedented ways.